Klug Fitness is a Nashville based mobile fitness brand. The founder, Kevin Klug, contacted me because he wanted a strong/modern yet simple logo to represent his newly founded business. Kevin was already training big names like Sam Hunt & Lady Antebellum so I knew I had my work cut out for me.
The idea for Klug Fitness logo actually came to me fairly quickly in the creative process. The idea was to have the vertical upright of the "K" mimic stacked weight plates which are commonly used in his business.
Photo Credit: Klug Fitness